A lot of people want to become YouTubers for so many different reasons. Some people want to be YouTubers for the fame and reach they’ll get while others have heard of Youtubers making millions of dollars and just want to make money online.
YouTube can turn a person from an average Joe to a superstar in hours, given how massive the platform’s reach is.
Canadians interested in vlogging often want to use YouTube as a source of income, to quit their full-time jobs because let’s be honest, some YouTubers earn more than people working full-time in offices.
For some, YouTube is simply an avenue for them to share their thoughts on matters that interest them, a lot like a diary.
Whatever reason you want to become a YouTuber, one thing’s for sure: YouTube can be a source of income if done right. This happens especially if you have engaging content and massive reach to thousands or even millions of followers.
It also helps that many Canadians turned to YouTube for work when they were let go from their jobs as a result of the coronavirus pandemic.
A report from Oxford University has revealed that YouTube’s massive presence in Canada contributed up to $923 million to Canada’s GDP last year. That’s huge!
Being a YouTuber can be very interesting, and rewarding. Now that we’ve got you hooked, here is everything you must know about becoming a YouTuber in Canada.
No Educational, Licensing, or Professional Requirements
Anyone can be a YouTuber. Some people start out very young, others start very old or at just the right time. Many Youtubes start from scratch then become successful YouTubers.
The Youtubers you admire today probably started with zero reach or a couple of views from close family and friends. But they were consistent and built up millions of engagement and interactions over time.
You are not required to have any education requirements, licenses, or professional requirements to be a YouTuber. However, if you want to give professional advice to your followers and subscribers, you must be a licensed professional before sharing such information on your YouTube channel. This is especially applicable in areas of health, law, and finance. Except you’re running an ‘opinion’ or ‘information’ channel.
Everyone in Canada has the right to freely express themselves. Still, you MUST let your subscribers know that your content is simply for informational purposes and nothing more. That way, you absolve yourself of any legal issues that might arise from the use of your content.
What Works on YouTube?
Different Youtubers employ different tactics to grow their channels. You should know what works for YouTubers in your niche. You must understand what your audience want and their identity as viewers to align your content to those.
You should also use high-quality media to tell your story effectively to your followers. Nothing frustrates viewers as poor audio or video quality; nope, they wouldn’t understand that you’re just starting out.
Design your platform with your content and branding in mind so that they’re all in sync. Keeping your authentic voice is also very important, even when collaborating with brands.
You should also connect to traditional media such as radio, print, and television for broader exposure. Lastly, you should try to connect with brands you already love.
Of course, all of this wouldn’t matter if you just want to Vlog without necessarily making an income on Youtube.
What Fails on YouTube
Of course, there are things that just fail on YouTube and could cost you your audience. An example is when you force your followers to use products or services that are way out of your niche or accept collaborations outside your niche just for the revenue. Your followers can sense when your channel becomes all about the money.
Inconsistency is also one of the fastest killers of YouTube channels. There are millions of YouTube channels and people will only take you seriously if you’re consistent with your content. You don’t have to Vlog every day but having a content calendar will help you to retain engagement on your channel.
Salary and Wages
YouTubers earn a lot, but it doesn’t apply to everyone. Ryan’s World, a YouTube channel where a young kid reviews toys for his subscribers, was recorded to have earned a total of $22 million last year.
Lily Singh recorded an earning of $7 million last year, making her the wealthiest Canadian YouTuber.
There are no hourly or yearly rates available online for YouTubers in Canada. Still, a YouTuber with a million subscribers usually makes around $60,000+ annually.
However, very few people make a living on YouTube. It is NOT a get-rich-quick platform.
YouTubers are still obliged to pay their taxes in Canada. Google Adsense, along with the other YouTube revenue streams, is subject to personal income taxes payable when you get to file your income tax returns with the CRA. It is advisable to pay your taxes accordingly to avoid penalties and other severe sanctions.