Bull Market vs. Bear Market



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Stock Trading has a pseudo-language of its own. If you’re learning to trade, there are trading terminologies that you’ll frequently hear, such as long, short, bullish, and bearish—you’ll need to understand them.

These words are fundamental to describe market opinions effectively and communicate with other investors, traders, brokers in the stock market.

Trading terminologies can make it easier to interpret what is going on in the market. Furthermore, you will also understand what the media is saying about the market and when economists and industry experts say when they make specific projections.

Bullish and Bearish Markets are two of the most important terminologies in stock trading. Let’s delve into dissect what each of them means.

What is a Bull Market? 

Being bullish is a specific market action. In literal terms, it translates to having an optimistic view of something.

In Stock trading, the Bull Market represents a trading arrangement where investors aim to profit off their opinions that the value of a stock or security will rise. This prediction is never based simply on sentiments or daydreams. Investors carry out extensive research to analyze the current features and characteristics of the underlying company to predict its future performance. The performance of a company in reality often has a direct relationship with the values of its stock.  

Put simply, being a bull or trading a bullish position stems from a belief that an asset will rise in value.

What Happens in a Bullish Trade?

For instance, if gold is currently trading at CA$700/ounce, then someone says that “he’s bullish on gold,” this means that he believes the price of gold will rise.

In the Bullish Market, investors then undertake trading actions or inactions that will yield them profits when the value of gold rises.

In the Bullish market, a bullish investor may purchase a Gold Stock today at current market prices of CA$700, with an intention to re-sell them at profits when the prices rise as predicted in the future.

This is called trading Long or taking a Long Position. 

Alternatively, suppose an Investor who already owns a portfolio containing Gold Stocks has an opinion that the price of gold will rise. In that case, they can then decide against making any trades and hold the assets while they wait for the prices to increase further.

It is important to note that Bullish stances can be extremely specific opinions about the stock of a single company. They can also be broad opinions about the overall market or the country’s economy.

Why Is It Called a ‘Bull-ish’ Market?

The bullish is termed as such after the animal – The bull and its hunting characteristics. When a Bull attacks its prey, its strikes upward in a bid to kill the unfortunate animal for food.

This can be very visible in the popular sport, Bullfighting, where a Bull attacks a fighter who holds a red cap in its face. While trying to attack the matador, the bull keeps trying to strike upwards.

Hence, trading positions on the market’s upward trend are termed Bull-ish, in personification of the animal’s hunting instincts.

Risks Involved in the Bullish Market

  1. Economic Downturn Competition
  2. Government sanctions
  3. Unethical behavior of the CEOs

What is a Bearish Market? 

The bearish market is the direct opposite of the trading Bullish.

In the Bearish Market, Investors trade strictly on the expectation that the value of a stock will decline in the near future. Similarly, they often arrive at this opinion based on the conclusions drawn from comprehensive research of a company’s activities and trends of the industry in which it operates.

For instance, a company’s CEO, who has proven to be a core driver of the company is approaching retirement. Investors may assume that the company’s fortune may take a drastic downturn in the near future. They can then proceed to make trades that will see them make profits when the decline occurs.

In simple terms, being Bear-ish is the act of trading on the belief that an asset’s value will fall in the near future.

What Happens in a Bearish Trade?

The average person may think of trading as the act of buying an item at a lower price and selling at a higher price. While this is correct to some extent, it does not fully capture what stock traders do.

Investors can also make gains by first, selling at a high price and then buying back at a lower price in the stock market.


If Brady (an Investor) does his research or comes across a piece of information that leads him to believes that the Gold market is about to experience a dip;

Step 1- He then approaches another trader to borrow 500 units of Gold stock at CA$700 each.

Step 2- He sells the stock in the open market for CA$700 each.

Step 3- After a few months, the stock of Gold drops to $610. He can now buy back 500 units of Gold stock at a lesser price of CA$610.

Step 4 – He returns exactly 500 units of stock to the Lender and keeps profit equal to the magnitude of the drop in the stock’s value. i.e. (CA$700 – CA$610) = CA$90 x 500 units. = CA$4100 profits.  

Trading in this manner is otherwise known as trading short, short-selling, or shorting a stock.  

Just as in the bullish market, an Investor can hold Bearish opinions about a specific company, a broad range of assets, an entire industry, a province, or the country’s economy as a whole.

Why is it called a ‘Bear-ish’ Market?

The term “bear” or “bearish” is derived from another animal’s hunting characteristics – the Bear. When attacking its prey, the Bear strikes downward with its paws.

Thus, when investors aim to profit off the downward trends of a stock, they are said to be exhibiting bearish stances.

Risks Involved In the Bear Market?

  • Management Reaction: When a company’s management discovers that a large portion of their outstanding stocks is being shorted, they are forced to react to reassure their stakeholders that all is well within the company. The reactions can be in the form of seeking extra funding to plug liquidity gaps or cutting down on some loss-making departments etc. Their concerted efforts to overturn their fortunes may yield rewards and cause shorters to run into huge losses.
  • New Innovation: Almost every company tries to encourage innovation. Some may even create specific departments for Research & Development to find new ways to operate more efficiently. Most of their findings are not made available to investors. While the company’s outlook may seem gloomy, you never know how close any company is to achieving that breakthrough innovation that will turn its fortunes around. Hence, investments in innovation always pose a credible risk for Bearish investors.
  • Government Support: If a company operates in an industry that the country’s government considers crucial. The government officials may suddenly decide to prevent the company from going down. They can provide emergency assistance to them in terms of bailout funds, emergency interest-free loans, etc., which can instantly turn around the company’s fortunes. If this happens, Bearish traders run a risk of taking significant losses

If any of these happens, upon seeing that against their prediction, the company’s stock value has risen, Short-sellers may begin to scramble to cut their losses by buying back the stock quickly. Thereby inadvertently making the price jump even higher. This is called a Short Squeeze.


Bears and Bulls are animals that have thrived on the earth for centuries. Which indicates they both get to feed abundantly. This means that both Bearish markets and the Bullish markets can be profitable if you do your homework diligently and trade intelligently.

Both markets are equally risky. Ensure you carry out comprehensive research before entering into any trade position. It is always a good idea to consult a professional broker.

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Kareena Maya

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Kareena Maya is a freelance writer focused on the personal finance and travel spaces. He frequently writes about credit cards, banking, student loans, insurance, travel rewards and more. His work has been featured in publications such as Forbes Advisor, Bankrate, Credit Karma, Finance Buzz, The Ascent and Student Loan Planner.

Kareena Maya is a freelance writer focused on the personal finance and travel spaces. He frequently writes about credit cards, banking, student loans, insurance, travel rewards and more. His work has been featured in publications such as Forbes Advisor, Bankrate, Credit Karma, Finance Buzz, The Ascent and Student Loan Planner.